Lab8
In quiz sales over 30 days
Updated April 2026
About
Lab8 is a Brazilian fragrance store selling on Nuvemshop. It is the largest store using Magoquiz today: about R$ 3.1 million in revenue and 14 thousand orders a month.
The Challenge
Perfume is the hardest product to sell online, because shoppers cannot smell it through a screen. With a large fragrance catalog, visitors without a name in mind browsed, compared scent notes and often left without choosing.
The Solution
Lab8 added the "Find your ideal perfume" quiz to its store. Shoppers answer questions about the scents they like and when they will wear them, and get the matching fragrances from the catalog with a buy button.
The numbers below come from a 30-day window ending 2026-04-04, right after the store fixed its Google Analytics tracking. Measurement was broken before that, so we treat this period as the first reliable data point, not a historical average.
The Results
Shoppers who bought through the quiz spent more per order than the rest of the store.