
Quintaesencia
Conversion Lift
Updated February 2026
About
Quintaesencia is a fragrance brand based in Mexico, offering an extensive catalog of perfumes for customers who want to discover their signature scent. They sell primarily through their Tiendanube-powered online store.
The Challenge
Buying fragrance online is hard. Customers can't smell products through a screen, and browsing hundreds of options leads to decision paralysis. Many visitors left without buying, unsure which perfume matched their taste.
The Solution
Quintaesencia implemented a product recommendation quiz that guides customers through a series of questions about their scent preferences, lifestyle, and occasions. Instead of browsing hundreds of fragrances and feeling overwhelmed, visitors answer a few simple questions and receive personalized recommendations.
The quiz integrates directly with their product catalog and Google Analytics, allowing the team to track exactly how quiz-takers convert compared to regular visitors.
The Results
Lift remained consistent over 4 months, ranging from +171% to +318%. Not a fluke.